Why We Invested: Conveyor
Matt Compton
June 2025
Turning “Customer Trust” from a Bottleneck into an Advantage
Every B2B sale runs on trust – proof that a vendor is secure, compliant, and a good fit for the buyer’s stack. Yet the very workflows meant to create that confidence - 150-question security questionnaires, sprawling RFPs, weeks of back-and-forth document requests - have become one of the slowest, most expensive parts of the enterprise sales cycle. We’ve watched our portfolio companies pour thousands of hours into answering the same questions again and again just to keep deals moving.
Conveyor flips that dynamic on its head with AI agents that do the heavy lifting for both vendors and buyers. By automating the rote, high-friction parts of the trust process, the platform turns a weeks-long slog into a competitive edge that accelerates revenue. That vision grabbed our attention immediately.
The Product: Purpose-Built AI Agents for Trust Workflows
Conveyor is delivering step-change productivity improvements to sales and security teams, freeing practitioners to focus on driving revenue. Conveyor’s first agent, “Sue,” autonomously tackles the hundreds of questions in complex security questionnaires. Her new counterpart, “Phil,” does the same for RFPs - researching, drafting, and refining responses end-to-end. Together they give sales and security teams their time back while maintaining the rigor that buyers demand. Behind the scenes is a living, AI-powered knowledge base that keeps every answer current, accurate, and ready to share - unlike the brittle, manually curated libraries of legacy tools.
Market Pull: A New “Customer Trust” Category with Real Dollars Attached
Growing pain: Enterprises now field 175 RFPs a year, on average, and the typical questionnaire has grown 20% in length in just two years.
Marquee adoption: Sophisticated companies like DocuSign, Workday, Atlassian, and Qualtrics already rely on Conveyor
TAM expansion: By positioning itself as essentially the shared memory between buyer and seller AIs, Conveyor could own the trust layer for every B2B transaction.
The Team: Shipping at the Pace of the Opportunity
CEO Chas Ballew and the Conveyor team have a rare blend of domain insight and execution velocity. In the time it takes most startups to debate a feature, they ship, measure, and iterate. Their ability to land marquee customers before raising the Series B is testament to that focus and pace.
A Future of AI-to-AI Trust
We’re particularly excited about their roadmap and believe Conveyor is poised to lead the evolution toward truly agentic, AI-driven B2B buying and selling workflows. The company is architecting a future where a buyer’s AI agent can query a vendor’s AI agent directly, vetting security posture and product fit in seconds. In that world, Conveyor becomes the neutral, always-up-to-date source of truth both sides rely on. We share that vision and are excited to help make it real.
Why We Participated
Clear, quantified ROI from day one - shorter sales cycles and reclaimed headcount.
Category leadership in an emergent, mission-critical market.
A team that ships AI features at enterprise grade with speed and quality.
A roadmap to the agentic future that will redefine how businesses buy and sell.
Thank you to Chas and the Conveyor team for trusting OVF to be your partner on this journey. We look forward to the day when every deal, everywhere, closes faster because of Conveyor.